The Supreme Court of India has called for a stronger public-awareness drive ahead of Diwali, suggesting that popular sportspersons and other respected public figures could help encourage people to celebrate the festival while minimising firecracker-related pollution.
During a hearing on October 29, 2026, a bench comprising Justices M.M. Sundresh and Prasanna B. Varale discussed measures to address air pollution in Delhi-NCR. The court suggested that authorities consider approaching celebrated cricketers such as Virat Kohli to promote responsible festive celebrations.
The bench emphasised that public figures can play an influential role in educating citizens about the environmental consequences of bursting firecrackers. It suggested using television, newspapers and other communication platforms to spread awareness before the festival.
The court's suggestion was to seek the participation of prominent personalities in awareness messages. There has been no confirmation that Virat Kohli has agreed to participate in such a campaign.
The judges also highlighted the importance of educating children about the harmful effects of air pollution. The court suggested involving education authorities so that students can understand the environmental consequences of firecrackers and encourage responsible celebrations within their families.
The court expressed concern that repeated directions would have little impact if authorities failed to implement them on the ground. It questioned the steps taken by officials to monitor violations and enforce the applicable rules.
The bench warned that continued failure to implement its directions could lead it to adopt a stricter approach.
The court's observations underline the importance of combining legal enforcement with public participation. By encouraging awareness campaigns and environmental education, the bench highlighted a possible way to reduce pollution without relying exclusively on blanket prohibitions.
The suggestion to involve celebrities such as Virat Kohli remains a proposal for public outreach, rather than a confirmed campaign featuring the cricketer. The broader message is that festive celebrations should take into account the health of people, animals and the environment.
As the Diwali season approaches, the implementation of existing restrictions and public cooperation will remain central to efforts to tackle air pollution in Delhi-NCR.
